Christmas in July - A Real Holiday Or a Marketing Ploy?

I once read in Wikipedia that the earliest knownare raised for Vision Australia, providing services,
occasion to make the phrase Christmas in Julyfacilities, and information to the visually impaired. I
literal was in July 1933 at Camp Keystone, a girl'shave worn glasses since grade school, but what
summer camp in North Carolina, which celebratedhas been more impactful are two dear friends
with a Christmas tree, Christmas wreaths, gifts,who are legally blind with matching (almost) seeing
and a visit by Santa Claus. In 1935, the Nationaleye dogs, Astro and Max. My father-in-law, who
Recreation Association's journal Recreationsuffers from macular degenerative disease, has
described what a Christmas in July was like at abeen compromised as well with visual impairment.
girl's camp, writing that "all mystery and wonderOh to see the twinkling of Christmas tree lights!
surround this annual event.May we not take the little things for granted.
In July 1942 the Washington Post reported that aThe second Christmas in July event in 2008 raised
sermon was delivered in a Washington DC churchover $15,000 and benefited Hunter Life Education,
entitled "Christmas presents in July." The idea wasempowering children and young people to make
for the congregation to place donations overhealthy choices. I had the privilege of working with
decorated Christmas trees that would be used toEducation Foundation in my community which
purchase presents for distribution to missionshelped students earn their first two years of
worldwide. Doing this in July would give ample timecollege through service and grades. Having
for the presents to arrive in their destinations.transformed high schools into themed events for
In July 1944 The New York Times reported thethe Education Foundation I found this event
US Post Office, along with US Army and Navyempowering!
officials, threw a Christmas in July luncheon toHowever, some would say that Christmas in July
promote a Christmas card campaign foris nothing more than one of corporate America's
servicemen and women in World War II.Christmas ideas and a marketing ploy. Many
Christmas in July has deeper traditions in Australiamajor retailers such as Target, Sears, and Kmart
than in the United States though the traditionare advertising specials to get customers in their
started in the US. One of the bigger reasons isstores and or even putting up special "Christmas
the difference in climate. According to theLanes." And it's not just Christmas ornaments,
Australian Bureau of Meteorology July is theholiday decorations, and Christmas tree lights on
coldest time of the year, - averaging 61° - whilesale. Besides enticing people to buy Christmas
December and January are the warmest months,presents early many stores are offering
averaging almost 80°. July is the peak snowback-to-school items.
season in Australia. Most of the prominent skiIt seems to me that the reason for the season is
resorts have special events and celebrations.the remembrance of Jesus Christ. I'm for
I recently came across an article on au about aanything that helps us remember our Savior, but I
Christmas in July Charity Ball. As I read on Imust admit that neither my clients or I have ever
discovered their first event was in 2007. Fundsgotten in to the full swing of Christmas in July.