| Think of some of the most notable brands that | | | | To many small businesses this type of marketing |
| you know. What comes to mind? Apple, Nike, and | | | | strategy may seem inaccessible, custom printed |
| McDonalds are usually the top three. Now think | | | | promotional products< used to involve high cost in |
| about how they made these brands so well | | | | order to set up the printing process. But with |
| known? Well first of all there is a high level of | | | | today's digital technology promotional products can |
| design and brand management that brought these | | | | be custom printed at a much lower cost, making |
| companies to the top - these companies take | | | | this sort of promotional product branding an |
| their brands seriously and know how to turn their | | | | accessible strategy to any business. Imagine this, |
| abstract symbols into meaningful cultural artifacts. | | | | next time you go to a tradeshow, leave your |
| How was this accomplished? By making their | | | | interested leads with something truly memorable. |
| identity known and putting their logo and identity | | | | A custom printed promotional pen that they will |
| on every single surface possible. | | | | keep on them for weeks or months afterwards, |
| Think about this next time you unwrap an iPod | | | | with your brand visible to them every time they |
| and find the big white iconic sticker that Apple | | | | take it out to write. Imagine that same person |
| includes in its packaging. That was put there so | | | | pulling out that pen during an important business |
| that you would partake in Apple's goal to | | | | meeting - now your brand has started to spread! |
| propagate its identity and 'brand' your car, your | | | | The key is choosing the right placements for your |
| laptop, or even something as mundane as a | | | | brand. What promotional products work best? |
| binder. Companies benefit hugely from promotional | | | | The key thing to remember is that you are trying |
| products like these, and will print their logo on any | | | | to convert people to your brand works best if |
| object that they know their customers will use | | | | you hand them something useful. A brochure |
| and help spread the awareness of their products | | | | works great if you already have a captive |
| and brand. Think of that next time you see | | | | audience, but it will quickly wind up in the trash bin |
| someone walking around with a branded tote bag, | | | | for 99% of the time. However, a promotional |
| writing with a logo pen, or when your friend uses | | | | logo keychain will wind up in their pocket and get |
| a promotional magnet to hold his child's pictures to | | | | their attention every time they open their car |
| the fridge. These items bring value to the person | | | | door. We recommend products like promotional |
| using them, as well as to the company that has | | | | magnets, engraved picture frames, personalized |
| used them to spread their brand - this type of | | | | key chains, bookmarks, and personalized tote |
| reciprocal relationship between the public and | | | | bags. |
| business is beneficial to both parties. | | | | |